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Candidates

Polling for candidates and campaigns

Benchmarks, tracking, and message tests for statewide, congressional, and municipal races, sampled from the voter file so the people we reach are the people who decide.

What we do

Benchmarks and tracking

Benchmark and tracking surveys of voters and residents. Hybrid, text-to-web, and live-caller phone surveys, sampled from the voter file so the people we reach are the people who decide.

  • Candidate benchmarks and tracking
  • Statewide, congressional, and municipal races

Message testing

We test the arguments for and against, find the words that move people, and develop the winning narrative before the ads air, so your campaign spends on what works.

  • Argument and message-frame testing
  • Pre- and post-exposure ad tests
  • Opposition attack and response testing

Focus groups

In-person and online groups across Colorado and the Mountain West, moderated by Chris Keating, with verbatim reporting that shows how real people talk about the issue.

  • Issue exploration ahead of a questionnaire
  • Ad and mail testing with target audiences
  • Dial testing

Electorate modeling and targeting

Turnout models, quota targets, and persuadable universes built from the voter file, so your poll and your field program describe the same electorate.

  • Likely-voter and turnout models by district and county
  • Persuasion and mobilization audiences matched to the voter file
  • Custom crosstabs and data delivery for your analytics team

Clients

  • Congressman Joe Neguse
  • Denver Mayor Mike Johnston
  • Manny Rutinel for CO-08
  • Adam Frisch for CO-03
  • Governor John Hickenlooper
  • Denver Mayor Michael Hancock

Talk to us about your research

Keating Research is based in Denver. You work directly with the people who design, field, and analyze your research. We travel throughout Colorado and the Mountain West for in-person work: client meetings, board and staff retreats, and presentations to city councils, commissions, and agencies.

Contact us