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Ballot measure campaigns

Ballot measure polling in Colorado

From feasibility through Election Day: can it pass, with what language, and with what narrative. We have polled Colorado ballot measures since 2010, from statewide propositions to city bond packages.

What we do

Feasibility and vote share

Benchmark and tracking surveys of voters and residents. Hybrid, text-to-web, and live-caller phone surveys, sampled from the voter file so the people we reach are the people who decide.

  • Ballot measure feasibility and vote-share modeling
  • Benchmark and tracking surveys of likely voters

Language and narrative

We test the arguments for and against, find the words that move people, and develop the winning narrative before the ads air, so your campaign spends on what works.

  • Argument and message-frame testing
  • Pre- and post-exposure ad tests
  • Opposition attack and response testing

Focus groups

In-person and online groups across Colorado and the Mountain West, moderated by Chris Keating, with verbatim reporting that shows how real people talk about the issue.

  • Issue exploration ahead of a questionnaire
  • Ad and mail testing with target audiences
  • Dial testing

The electorate

Turnout models, quota targets, and persuadable universes built from the voter file, so your poll and your field program describe the same electorate.

  • Likely-voter and turnout models by district and county
  • Persuasion and mobilization audiences matched to the voter file

Clients

  • No on Amendment 81 (2026)
  • Vibrant Denver bond package, 2A–2E (2025)
  • Build Up Aurora bond package (2026)
  • Yes on Denver Referendum 310 (2025), flavored tobacco
  • Yes on Propositions LL and MM (2025), Healthy School Meals funding
  • Yes on Denver 2Q (2024), Denver Health funding
  • Yes on Proposition 123 (2022), affordable housing
  • Yes on Proposition FF (2022), Healthy School Meals
  • No on Proposition 119 (2021)
  • Yes on Proposition DD (2019), state water projects

Local ballot measures we have polled →

Talk to us about your research

Keating Research is based in Denver. You work directly with the people who design, field, and analyze your research. We travel throughout Colorado and the Mountain West for in-person work: client meetings, board and staff retreats, and presentations to city councils, commissions, and agencies.

Contact us