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Foundations and advocates

Research for foundations and advocacy groups

Research that shapes a policy agenda and tests how to talk about it, from statewide issue surveys to focus groups with the audiences that matter.

What we do

Issue research

Benchmark and tracking surveys of voters and residents. Hybrid, text-to-web, and live-caller phone surveys, sampled from the voter file so the people we reach are the people who decide.

  • Statewide and local issue surveys
  • Benchmark and tracking surveys

Message testing and narrative development

We test the arguments for and against, find the words that move people, and develop the winning narrative before the ads air, so your campaign spends on what works.

  • Argument and message-frame testing
  • Pre- and post-exposure ad tests

Focus groups

In-person and online groups across Colorado and the Mountain West, moderated by Chris Keating, with verbatim reporting that shows how real people talk about the issue.

  • Issue exploration ahead of a questionnaire
  • Ad and mail testing with target audiences
  • Dial testing

Audiences

Turnout models, quota targets, and persuadable universes built from the voter file, so your poll and your field program describe the same electorate.

  • Persuasion and mobilization audiences matched to the voter file
  • Custom crosstabs and data delivery for your analytics team

Clients

  • Campaign for Tobacco-Free Kids
  • Caring for Denver Foundation
  • Stand for Children
  • Conserve and Protect Our Water
  • Unite America
  • 314 Action
  • COLOR Action Fund

Talk to us about your research

Keating Research is based in Denver. You work directly with the people who design, field, and analyze your research. We travel throughout Colorado and the Mountain West for in-person work: client meetings, board and staff retreats, and presentations to city councils, commissions, and agencies.

Contact us