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Passing legislation

Polling to pass legislation in Colorado

Research for bill campaigns at the Colorado General Assembly: find out what voters will support before a bill is introduced, show legislators where their own districts stand, and keep the numbers current through the session.

What we do for a bill campaign

Before the bill is introduced

We test the policy and its parts: which provisions voters back, which words cost support, and which arguments the opposition will use, so the bill and the case for it are built on what voters respond to.

  • Policy and provision testing
  • Argument and message testing
  • Focus groups with the voters legislators worry about

District polls for the votes you need

Legislators listen to their own constituents. We poll the House and Senate districts of committee members and swing votes, and report statewide results by region, party, and the groups legislators ask about.

  • House and Senate district surveys
  • Regional and partisan breakouts
  • One-page district memos

Through the session

Tracking as the bill changes: amendments, fiscal notes, opposition ads, and news. We turn surveys around on the committee and floor calendar.

  • Tracking surveys during the session
  • Tests of amendments and counterarguments
  • Public release memos when you want them

Results legislators will read

A short memo, a topline, and full crosstabs, presented in person to your coalition, sponsors, and lobbyists. We work in person and come to the Capitol.

  • Briefings for coalitions and sponsors
  • In-person presentations
  • Ballot language testing if the bill goes to voters

Polls released while bills were moving

Most legislative research stays private. These are results our clients chose to release while the bills were being written or debated, with what happened to each bill.

2018 · for Giffords

Red flag law and gun safety bills

Support among Colorado voters

  • Let a judge temporarily remove guns from people found to be a danger to themselves or others HB19-1177

    79%
  • Require gun owners to report lost or stolen guns to police SB21-078

    87%

600 active Colorado voters by phone, December 6–11, 2018, margin of error ±4.0 points, released ahead of the 2019 session. Red flag support held across parties: 93% of Democrats, 76% of unaffiliated voters, 68% of Republicans, and 77% of voters in gun-owning households. 72% said they would be more likely to vote for a legislator who backed these laws.

Outcome: Colorado’s red flag law, HB19-1177, was signed April 12, 2019. SB21-078, requiring lost or stolen guns to be reported, was signed April 19, 2021.

Sources: Polling memo (PDF) · The Colorado Sun · SB21-078

2020 · for Conservation Colorado

Three air and water quality bills

Support among Colorado voters

  • Emissions monitoring and emergency alerts for toxic air pollution HB20-1265

    73%
  • Air quality monitoring program funded by emissions fees SB20-204

    69%
  • Higher maximum fines for air and water violations HB20-1143

    67%

500 likely November 2020 voters statewide, May 11–13, 2020, margin of error ±4.4 points. Released with a memo for the legislature while the bills were moving.

Outcome: All three passed. SB20-204 was signed June 30, 2020; HB20-1265 and HB20-1143 on July 2, 2020.

Sources: Conservation Colorado release

2021 · for a coalition of health and business groups

Prescription Drug Affordability Board

Support among Colorado voters

  • Create a state board to review and limit the cost of high-priced prescription drugs SB21-175

    74%

528 active Colorado voters, April 20–26, 2021, margin of error ±4.3 points, for the Colorado Consumer Health Initiative, Good Business Colorado, the National MS Society, and Centennial State Prosperity. 42% strongly supported the board.

Outcome: Passed. Signed into law June 16, 2021.

Sources: Colorado Politics · SB21-175 at the General Assembly

2024 · for Centennial State Prosperity

Housing bills at the state Capitol

Support among Colorado voters

  • A state law allowing accessory dwelling units on single-family lots HB24-1152

    78%
  • Requiring local governments to estimate housing needs and adopt plans to meet them

    72%
  • Allowing more housing near business districts, bus stops, and train stations HB24-1313

    68%

1,277 registered Colorado voters, January 2024, by phone and online, released early in the session.

Outcome: HB24-1152 and HB24-1313 passed and were signed May 13, 2024.

Sources: Colorado Politics · Governor’s office

Who we work with

  • Coalitions and advocacy organizations
  • Foundations
  • Legislators and bill sponsors
  • Lobbyists and government affairs teams
  • Cities, counties, and agencies seeking state action

Questions about polling for legislation

Can Keating Research poll for a bill at the Colorado General Assembly?

Yes. We poll for coalitions, advocacy organizations, foundations, and legislators working to pass bills in Colorado: testing the bill before it is introduced, polling the districts of the legislators whose votes it needs, and tracking support through the session. Results our clients have released include polls on Colorado’s red flag law in 2018, air quality bills in 2020, the Prescription Drug Affordability Board in 2021, and housing bills in 2024, all of which passed.

When should we poll on a bill?

Ideally in the summer or fall before the session, while the bill is still being drafted, so the language and the case for it can be built on what voters respond to. The Colorado General Assembly convenes in January for a 120-day session, and a second poll early in the session, released while committees are hearing the bill, gives sponsors and lobbyists current numbers to bring to legislators.

Can you poll individual House and Senate districts?

Yes. Colorado has 65 House districts and 35 Senate districts, and we draw samples for any of them from the voter file, so a legislator can see what their own constituents think. A district poll of 300 likely voters has a margin of error near ±5.7 points; we also report statewide polls by region, party, and the groups legislators ask about.

Who sees the results?

You decide. Most legislative research stays private and guides strategy. When a client wants to release results, we write a short public memo with the full methodology statement, the way the polls on this page were released.

What if the bill ends up on the ballot?

Under TABOR, tax increases need voter approval, and the legislature can refer measures to the ballot. We poll ballot language and the arguments for and against, from referral through Election Day. See our ballot measure polling.

How long does a legislative poll take?

Statewide surveys like the ones on this page were in the field for three to seven days. We set the schedule around committee hearings, floor votes, and release dates.

How does Keating Research conduct its polls?

We start from the Colorado voter file and set completes by quota to the electorate that matters for the decision: likely voters for a campaign, or registered or active voters when the audience is the whole state. We field by phone and online, and deliver a memo, topline, and full crosstabs. More on how we poll.

Talk to us about your research

Keating Research is a Colorado & Mountain West polling firm. You work directly with the people who design, field, and analyze your research. We travel throughout Colorado and the Mountain West for in-person work: client meetings, board and staff retreats, and presentations to city councils, commissions, and agencies.

Contact us